After more than a year of it's existence, I just realized that the nvidia titan Xp (notably not GeForce gtx titan Xp) clearly has “GeForce gtx” on the cooler. : r/pcmasterrace
TITAN Xp Graphics Card with Pascal Architecture | NVIDIA GeForce
Star Wars Jedi Order Graphics Card | NVIDIA GeForce Titan Xp
Your store. NVIDIA 900-1G611-2530-000 GeForce Titan Xp 12GB 384-Bit GDDR5X PCI Express 3.0 HDCP Ready SLI Support Video Card
Nvidia GTX 1080 Ti vs Titan Xp: a comparison - Tech Advisor
Amazon.com: Graphics Video Card K28FM 0K28FM CN-0K28FM Compatible Replacement Spare Part for Dell nVidia GeForce GTX Titan X Pascal 12GB GDDR5X 384-Bit DisplayPort HDMI DVI-D PCI-Express 3.0 x16 : Electronics